Local Gold Coast sports company lands a lucrative deal with the world’s largest athletic equipment manufacturer
Gold Coast-based Play Hard Sports equipment has announced the signing of a long-term licensing agreement with Gill Athletics in the USA, the world’s largest athletic equipment manufacturer, that will allow Gill to manufacture and distribute the IAAF Credited Play Hard Sports’ Thor and Apollo range of athletic throwing cage in North America.
The new cages, designed on the Gold Coast, and are the latest innovation in throwing cage design in the world in the last 30 years. Announcing the licensing deal, Play Hard Sports Equipment owner Trevor Bowman stated “we’re honoured to partner with Gill Athletics USA with the exclusivity of the premium THOR ™ hammer cages into the North American market. “We are thrilled to design a world-class athletics asset that we know Gill will promote exclusively to the North American market.” The partnership with Gill Athletics is one of several export opportunities that has arisen from exhibiting at two Trade Shows, the FSB Expo in Cologne last October and the American Sports Builders Conference in Pheonix Arizona last December.
The new athletics cages and the Excalibur internal winder tennis net posts were exhibited at both exhibitions and the first export order for tennis posts has been sent to Muscat, Oman for the refurbishment of the Sultan Qaboos Sports Complex. Interest from wholesalers and tennis court builders in the USA has lead Play Hard Sports to assemble a container of tennis posts which will be delivered to the US in late August 2016. Bowman added “the interest in our product from agents and representatives overseas is due to the … point of difference our cages and tennis posts provide, compared to existing products. “Everyone is looking for something different and they all want a competitive edge. Fortunately, we have two products that can fill their needs.” Established in 1993, Play Hard Sports Equipment design and manufacture sports equipment at their Burleigh Heads base, complying with the rules and regulations of the relevant sport’s governing body as well as national and state government regulations. Their range includes in-stadium, club level and recreational sporting equipment for sports such as tennis, basketball, rugby, AFL, athletics, football, futsal, hockey, badminton, cricket, netball and volleyball. Some of Play Hard Sports asset placements have been at Sydney Olympic Park, the Queensland Tennis Centre, Cbus Stadium Gold Coast, KDV Sports Academy Gold Coast and the Gold Coast Sports Centre – the Gold Coast Commonwealth Games’ premier training facility for athletics, hockey and beach volleyball.
With Play Hard Sports travelling back to the American Sports Builders Conference in Omni Amelia Island Plantation Resort, Amelia Island, Florida this December, they are looking forward to showcasing their quality Australian made products to a plethora of leading sports businesses.